The Facebook group is getting a makeover and becomes Meta, a spotlight on the social media giant that has pushed SOPRISM to want to know more about active members of Instagram and on Facebook. Who are they ? What do they like?

In this study, you will learn about the particularities and differences between Instagram and Facebook users. From their socio-demographic characteristics to their interests through their lifestyle profiles, we will reveal everything to you.

👉  Fill out the form to get all the insights on the 5 markets:
worldwide, USA, France, Italy and Belgium.

📚 The document can be downloaded in English and French.